• Strategic Brand Planning
• Scientific Marketing Strategy
• Opinion Leader Identification

Who We Are

Highly experienced marketing and sales strategists for the pharmaceutical and biotechnology industries with a key focus on:

• Strategic Market/Brand Planning
  • Brand vision
  • Strategic brand planning
  • Lifecycle management
  • Competitive scenario planning (aka, “war games”)
• Opinion Leader Identification and Development Planning, and;
• Integrated Scientific Marketing & Promotion Planning

Highly Recommended Resources

• Network Models of the Diffusion of Innovations by Tom Valente
• Diffusion of Innovations, 5th Edition by Everett M. Rogers
• Crossing the Chasm by Geoffrey A. Moore
• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell