Adoption & Diffusion of Innovations

Since its inception, Rivermark has had strong ties and active collaboration with academic thought leaders in business planning, marketing and social network analysis. Our practice focuses on understanding and driving the diffusion of new ideas within defined professional communities. Ultimately, our driving emphasis is on assisting our client’s to realize their business objectives.

Advocacy Planning

Gaining the active support of opinion leaders for your brand is a critical objective for successful brand commercialization. Often brand planners neglect to define the “beliefs” and essential scientific basis for determining whether an OL is an “advocate” for your brand. Rivermark, LLC has a breadth of experience in helping brand teams define the essential scientific platforms that should guide OL development and the determination of “advocacy”. We are also skilled at developing advocacy development plans that anticipate brand OL engagement needs.

Brand Vision

Developing and communicating a concise and enduring view of a brand provides the foundation and guidance for integrated strategy and promotional planning. Brand Vision exercises engage cross-functional leaders in building a consensus about what constitutes the essential elements differentiating and distinguishing a given brand.

Life Cycle Management

Lifecycle planning is an essential component of effective brand and franchise management. Rivermark, LLC has expertise in establishing a unified process for lifecycle management across the product portfolio of a firm, as well as development and facilitation of brand-specific lifecycle planning exercises.

Scenario Planning

Consists of defining a range of potential market/competitive scenarios for a given brand at critical points in the product’s lifecycle. The scenarios are used to encourage and stimulate effective tactical brand planning under a range of conditions. These projects are also called “war games”, competitive simulations, or competitor response plans.